ES

2021

With a Defined Course

The perseverance that Grupo Financiero B×+ has shown throughout its history has allowed us to maintain the growth rates since our inception. During 2021, we faced a complex scenario; nonetheless, we maintained a clear path to comply unequivocally with our 2020-2025 Strategic Plan.


Our purpose –to enrich people’s lives– combined with the optimistic spirit that defines us at heart, all of us who comprise this great organization worked very close with our clients to offer them the financial solution they required at the right moment, without considering where we were, at the offices, branches or working from home, demonstrating that we are excellent business partners.

With this premise of supporting clients always, we took on the task of developing financing offers of different varieties and sophistication, such as leasing, simple or bridge loans, factoring or corporate financing, to provide options that allowed them to maintain their operations, increase them and materialize their dreams.

This relationship of trust that we have built over the years allowed us to anticipate possible setbacks that could arise in order to offer restructuring schemes, which once again proved successful to avoid increases in the past-due portfolio.

During 2021, we created success stories, such as the placements made by the Corporate Financing area, which is increasingly positioning itself as an ally for companies’ growth. It is worth mentioning the constant growth of our mortgage offer B×+ Casa, which has positioned itself within the market with interesting schemes.

In similar circumstances, thanks to our experienced team of financial advisors, investment opportunities were achieved and materialized; they guided our clients so that they could make the best decisions according to their profile and investment horizon.

Once more, Derivatives options played a significant role due to the coverage they offer in various products, like the exchange rate, which allowed an adequate response to the volatility experienced during the year.

A very important milestone was the launch of the new family of B×+ Investment Funds; their key feature is an open architecture that allows the integration of what is most suitable for each one. According to the investor’s profile, we have from the most conservative to the most aggressive options, which we call B×+0, B×+1, B×+2, B×+3 and B×+4.

Undoubtedly, a fundamental pillar of our strategy focuses on continuously strengthening our digital channels, which allow our clients to have their finances’ control within their reach, so we added features to the B×+ Móvil App and B×+ Online Banking. A significant achievement was the development of a tool for the loan process, Your access to the bank, which facilitates a more direct interaction between users and prospects with our executives, which expedites response times.

At Seguros B×+, we launched new protection plans and coverages in different scopes, such as RC Konstruye and Konstruye B×+, intended for civil works and assembly; Mi Kasa B×+ for housing; Medikuz B×+ for major medical expenses; Premiuz B×+, life and investment insurance and Obituz B×+ for funeral expenses. All of these developments supplement the existing products that enjoy great prestige in the insurance sector.

In order to be closer to our clients, we inaugurated two new branches, one in Ajijic in Guadalajara, Jalisco and MidCenter in Merida, Yucatan, where the headquarters of the Southeast Region were relocated, converging the four business units: Banco B×+, Casa de Bolsa B×+, Arrendadora B×+ and Seguros B×+. We opened the operations of Seguros B×+ in Villahermosa, Tabasco. Furthermore, we changed our San Luis Potosi office; moved the operations of Banco B×+ from Nuevo Sur, in Monterrey, Nuevo Leon, to the regional office in Vasconcelos, leaving exclusively the Seguros B×+ offices, and we integrated the B×+ operations into a single address in Leon, Guanajuato.

During 2021, we continued working to consolidate our corporate reputation in economic, financial and business sources to the activities of economic and stock market analysts, we improved leadership in leasing and the promotion of a financial culture that allowed us to open new spaces to establish leadership in this topic. In addition, we strengthened alliances with the media to incorporate spaces on television, radio, the press and the Internet, with which we obtained recognitions from several publications, such as being included in Expansión Magazine’s 500 Companies ranking, achieving the Best CFO of the Year awarded by Mundo Ejecutivo and the 100 Most Powerful Women, among others.

The magazine Tendencias B×+ proudly reached its second anniversary, incorporating different opinions, which improved its contents. We continued with the Tendencias B×+ Webinars, in which we informed our clients of different topics and relevant information to help them with their decision making.

The key to the success we have enjoyed and that will allow us to continue on a clear path in the future, involves being present in significant moments for our clients, with timely, tailor-made financial solutions.